MILENA KRAVETZ

"Phoenix"exhibition at Pla Arte LISBON, PORTUGAL

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2020-12-09 - 2020-12-10

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2019-11-08 - 2019-11-09

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2019-06-15 - 2019-06-22

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2019-03-30 - 2019-03-30

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2018-05-04 - 2018-05-10

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2018-05-04 - 2018-05-05

"Phoenix"exhibition at Pla Arte LISBON, PORTUGAL

ABOUT THE EXHIBITION In the avant-garde tapestry of modern art, Natalia Dmitrieva's Phoenix project emerges as a compelling synthesis of conceptual art, fast fashion, and high fashion. This project transcends mere aesthetic appeal, delving deep into the narrative of metamorphosis, a poignant allegory of rebirth from the ashes of the past. The designer with a discerning eye for the transformative power of materials, repurposes plastic film—a symbol of consumer excess and ecological neglect—into a vibrant testament to renewal and possibility. The metamorphosis of this mundane material through cutting, folding, heating, and shaping is not merely a physical transformation but a deeply symbolic journey. Each process imbues the material with new life, echoing the phoenix's rise from desolation to splendor. This act of creation mirrors the cycles of destruction and renewal inherent in nature, society, and personal growth, challenging the viewer to reconsider the value and potential of what is often discarded. Natalia Dmitrieva's work stands at the confluence of environmental consciousness and fashion critique, questioning the relentless pace of fast fashion and its implications on our world. By weaving together elements of high fashion—the epitome of craftsmanship and exclusivity—with the ephemeral, often disregarded materials of fast fashion, Phoenix articulates a nuanced critique of contemporary consumer culture. In this context, Phoenix is not just a fashion statement but a conceptual exploration, a dialogue between the ephemeral and the eternal. Her project transcends traditional boundaries, offering a reflection on the nature of change, the beauty of transformation, and the endless possibilities that arise from embracing the cycle of renewal. Through Phoenix, she posits that within the discarded and overlooked lies the potential for extraordinary rebirth, making a profound statement on sustainability, creativity, and the capacity for change. As the second part of the "Phoenix" project a photoshoot unfolds in the labyrinthine environs of Mercado Pla Arte. Orchestrated by the visionary Milena Kravetz, a Creative Director and Photographer whose oeuvre is marked by an indelible commitment to artistic and androgynous aesthetics . She has assembled a cadre of five individuals Sofia Marie Madeira Martins, Saro Farias, Igor Khabin, Xena Xandra Petronella Waterval, Natali Ferreira, each embodying a unique fusion of creativity and ambiguity. This collective, through self-styling, makeup artistry, and an intuitive melding with their surroundings, narrates a vibrant dialogue with the fashion objects at their disposal . The essence of this collaboration lies in the transformative power of personal interpretation and the fluidity of identity, as each participant channels their innermost sentiments towards the garments. These expressions are not merely superficial; they delve into the profound interplay between attire and persona, each model becoming a living canvas that defies conventional norms. Milena Kravetz's creative direction serves as a crucible for the alchemical transformation of high fashion into fast fashion, and vice versa, exploring the cyclical nature of inspiration and its equilibrium. This photoshoot is not just a presentation of fashion; it's a manifesto on the reincarnation of ideas, where the ephemeral meets the eternal in a dance of creativity and rebirth. Through this lens, we witness a fascinating metamorphosis: high fashion's exclusivity merges with fast fashion's accessibility, suggesting a symbiotic relationship rather than a dichotomy. The Mercado Pla Arte space, with its inherent vibrancy and eclectic ambiance, complements this vision, providing a backdrop that enhances the narrative of transformation and regeneration. Phoenix, therefore, stands as a beacon of innovation and sustainability in the face of fast fashion's transient allure. It is a celebration of the creative spirit's ability to inspire change and foster a dialogue between the past and the future, the discarded and the cherished. In this journey of transformation, Natalia Dmitrieva and Milena Kravetz, and their team not only redefine the boundaries of fashion but also invite us to reconsider our relationship with the materials that clothe us, urging us towards a more conscious and harmonious existence with our world.

2024-03-02 - 2024-03-03